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Mission, Vision and Values

Teamwork

PENDA is a team. Together we motivate, challenge, and support one another in pursuit of a common goal.

Integrity

We are transparent in our process, honest in our communication and reliable in our commitments.

Growth

We strive for constant improvement, setting new goals and exceeding personal standards.

Detail

It's important, but it's not always interesting. PENDA knows that sometimes it's what you don't see that makes the most impact.

Our Team

PENDA’s team is committed to delivering high quality multi media products. We work with our clients from initial concept to the realization of award-winning media pieces. Our team prides itself on bringing people together, and having a great time creating amazing narratives. We help companies tell their stories.

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Raymond Tua
CREATIVE DIRECTOR
Ray has an advertising and graphic design major with a THINK BIG attitude. The pursuit to be an excellent graphic designer has led him to experience and learn in the field of design, print, and multimedia. He has a passion for design, motion design and a deep appreciation for nature, fine arts & film. A competitive nature and strong mentality makes him to believe that he could be a star athlete in any sport he chooses.
Raymond Tua
CREATIVE DIRECTOR
Ray has an advertising and graphic design major with a THINK BIG attitude. The pursuit to be an excellent graphic designer has led him to experience and learn in the field of design, print, and multimedia. He has a passion for design, motion design and a deep appreciation for nature, fine arts & film. A competitive nature and strong mentality makes him to believe that he could be a star athlete in any sport he chooses.
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Robyn Abbott
OPERATIONS DIRECTOR
Robyn Abbott is the Operations Director for PENDA Productions Inc. Managing projects and developing business procedures for the video and animation production, design and communications teams. Robyn believes that organization and clear communication are fundamental to project success and client satisfaction. She has been recognized with the British Columbia Provincial Government award for Organization Excellence and holds a Bachelor of Commerce in Management and Business Administration Diploma in Accounting.
Robyn Abbott
OPERATIONS DIRECTOR
Robyn Abbott is the Operations Director for PENDA Productions Inc. Managing projects and developing business procedures for the video and animation production, design and communications teams. Robyn believes that organization and clear communication are fundamental to project success and client satisfaction. She has been recognized with the British Columbia Provincial Government award for Organization Excellence and holds a Bachelor of Commerce in Management and Business Administration Diploma in Accounting.
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Victor Chew
MANAGING DIRECTOR
Mining is part of Victor Chew’s DNA. Raised in Sudbury, with its strong history of mining, he was destined to work in the industry. His passion for telling the successful ESG stories that need to be told led to the creation of PENDA Productions, a company dedicated to the pursuit of that passion. Victor is a skilled media executive with over 20 years' experience assembling and leading expert teams specializing in video production for the resource industry. Victor and his team have created international award winning CSR videos and documentaries for many of the industry’s major players.
Victor Chew
MANAGING DIRECTOR
Mining is part of Victor Chew’s DNA. Raised in Sudbury, with its strong history of mining, he was destined to work in the industry. His passion for telling the successful ESG stories that need to be told led to the creation of PENDA Productions, a company dedicated to the pursuit of that passion. Victor is a skilled media executive with over 20 years' experience assembling and leading expert teams specializing in video production for the resource industry. Victor and his team have created international award winning CSR videos and documentaries for many of the industry’s major players.
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Christopher Greef
VIDEO PRODUCTION DIRECTOR
Christopher Greef is an award-winning writer, director, editor and producer with a life long passion for storytelling. He strives to pursue challenging pieces that push him both creatively and artistically. His multifaceted approach to storytelling has allowed him to direct, produce and edit a variety of short films, music videos, commercials and documentaries reaching audiences worldwide.
Christopher Greef
VIDEO PRODUCTION DIRECTOR
Christopher Greef is an award-winning writer, director, editor and producer with a life long passion for storytelling. He strives to pursue challenging pieces that push him both creatively and artistically. His multifaceted approach to storytelling has allowed him to direct, produce and edit a variety of short films, music videos, commercials and documentaries reaching audiences worldwide.
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Adam Griffiths
DIRECTOR OF PHOTOGRAPHY
Adam has always had a passion for cinematography and there is nothing that he loves more than creating beautiful images. He takes pride in putting in the leg work to make each video compellingly beautiful. With his experience from corporate videos to large scale commercial productions and everything in between, Adam knows how to capture the message in a visual and compelling way.
Adam Griffiths
DIRECTOR OF PHOTOGRAPHY
Adam has always had a passion for cinematography and there is nothing that he loves more than creating beautiful images. He takes pride in putting in the leg work to make each video compellingly beautiful. With his experience from corporate videos to large scale commercial productions and everything in between, Adam knows how to capture the message in a visual and compelling way.
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Boris Babkin
LEAD ANIMATOR AND DEVELOPER
Equipped with a diverse skill set and an unwavering passion for creativity, Boris is always pushing the boundaries of what's possible. Whether it's developing a sleek and responsive website or designing captivating animations, Boris brings a level of skill, precision, and artistry that is sure to amaze.
Boris Babkin
LEAD ANIMATOR AND DEVELOPER
Equipped with a diverse skill set and an unwavering passion for creativity, Boris is always pushing the boundaries of what's possible. Whether it's developing a sleek and responsive website or designing captivating animations, Boris brings a level of skill, precision, and artistry that is sure to amaze.
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James Hodgins
DIRECTOR OF MINING PHOTOGRAPHY
James Hodgins brings over 27 years of professional photography experience to the table. Renowned for his specialization in mining and industrial photography, James skillfully captures the beauty, intricacy, and raw power of these industries. His unique perspective, attention to detail, and ability to showcase the human element have made him a trusted choice for clients worldwide. With PENDA Productions, James continues to push boundaries and elevate the standards of visual storytelling, delivering exceptional quality and captivating imagery that brings corporate brands to life.
James Hodgins
DIRECTOR OF MINING PHOTOGRAPHY
James Hodgins brings over 27 years of professional photography experience to the table. Renowned for his specialization in mining and industrial photography, James skillfully captures the beauty, intricacy, and raw power of these industries. His unique perspective, attention to detail, and ability to showcase the human element have made him a trusted choice for clients worldwide. With PENDA Productions, James continues to push boundaries and elevate the standards of visual storytelling, delivering exceptional quality and captivating imagery that brings corporate brands to life.
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Brandon Kenney
VIDEOGRAPHER
As a dedicated Videographer at PENDA Productions, Brandon Kenney transforms ideas into captivating visual narratives through his expertise in shooting and editing both commercial and narrative content.
With a passion for cinematography and lighting, he hopes to push the boundaries that exceed expectations. With award winning work, he is committed to bringing ideas and stories to life in a uniquely creative and visually stunning way.
Brandon Kenney
VIDEOGRAPHER
As a dedicated Videographer at PENDA Productions, Brandon Kenney transforms ideas into captivating visual narratives through his expertise in shooting and editing both commercial and narrative content.
With a passion for cinematography and lighting, he hopes to push the boundaries that exceed expectations. With award winning work, he is committed to bringing ideas and stories to life in a uniquely creative and visually stunning way.
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Ruman Kang
COMMUNICATIONS STRATEGIST
She is passionate about helping businesses tell their stories in ways that resonate with their audience, whether that's through social media, video, written stories, or other forms of digital communication. She’s worked with clients in a variety of industries, including fitness, technology, public relations, government, and mining. Over the last decade, she has helped companies rebrand, managed marketing teams, developed and executed long-term strategies, and built comprehensive content marketing campaigns.
Ruman Kang
COMMUNICATIONS STRATEGIST
She is passionate about helping businesses tell their stories in ways that resonate with their audience, whether that's through social media, video, written stories, or other forms of digital communication. She’s worked with clients in a variety of industries, including fitness, technology, public relations, government, and mining. Over the last decade, she has helped companies rebrand, managed marketing teams, developed and executed long-term strategies, and built comprehensive content marketing campaigns.

Awards

9x Telly Award Winner

Sponsorships & Associations

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